Saturday, June 10, 2017

Sell the Sizzle...








“CMT Awards 2017: Keith Urban wins big”

One of a very few non-Trump related headlines this morning. I guess Keith deserves it, apparently he’s been working for a long time. Of course pretending that Keith Urban is country is like believing that a McDonald's McRib Sandwich…is baby back ribs. But it’s not Keith’s fault. So called country music has little to do with country anymore, and too often, little to do with music.

These days, almost everything is about the packaging and spin. It’s better to look good than to be good.

In sales they talk about selling the “sizzle” not the steak. Our culture has embraced that. We want things that look good on the outside, regardless of whether they have any real substance or not. Keith Urban looks great.

We use artificial coffee creamer instead of cream, the Kardashians are millionaire celebrities because they know how to package themselves for the media, Donald Trump is the president. I know, Trump doesn’t look good at all, but his base perceived him to be a manly guy who would take charge and get things done. The fact that he’s shown himself to be an incompetent boob only matters to some.

It’s all about image.

Ultimately we all have to ask ourselves what we want, it’s our choice. Urban or Haggard? Baby backs or McRib? Cream or Coffeemate? An experienced, balanced leader…or an incompetent embarrassment?

If you'll put on some Haggard, I'll fire up the grill...




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