In the late 1990’s and early 2000’s, I started and ran a
Real Estate publication that featured new construction. Development was booming
here in N. Florida, and I wanted to hitch my wagon to that growth. Within a
year or two, one of our advertisers made me the proverbial “offer I couldn’t
refuse”, so I got my Real Estate license and started selling new homes for that
builder.
My partner in new home sales didn’t care for the daily meet
& greet of new prospects, laying the groundwork and establishing credibility,
explaining contract language, or handling problems as they arose, so that was
mostly my role. She didn’t want to do much of the sales part. For me, selling
was and is simply speaking with new people and having fun getting to know them,
while answering questions along the way. But I break out in hives if forced to
do paperwork and didn’t know squat about working floorplans and custom changes,
whereas my partner was a pro. We made a good team.
At one point we found ourselves in a temporary office, a mobile
home parked in a cow field slated for development. Packed shoulder to shoulder
with customers like Times Square revelers on New Year’s eve when we opened up
for pre sales. Townhouses, three hundred and thirty-six were planned. Buyers
were shouting over each other “I’ll take one”, all sight unseen.
Often working as much as 30 to 40 days straight, writing
contracts, we sold all 336 in less than two years. Subsequent monthly
commission checks sometimes equaled what I had made in an entire year prior to
going into Real Estate.
Carla and I invested in a few houses to use as rentals, just
prior to the market crashing around us. Genius Realtor that I am, I bought high
and sold low. The market tanked, my company declared bankruptcy and I lost my
job. The substantial nest egg we had built up in profit sharing got flushed
away along with our investment houses. In fear of Guido showing up at my door
to break my fingers for non-payment of my own mortgage, we left the big house
and moved into our smallest rental.
Now, more than ten years later, I see the whole experience
as one of the best things that ever happened to us. We had been locked in the
belly of the beast. More, bigger, faster.
Along with a huge serving of humble pie, my priorities
shifted. No longer did I feel a need for a showplace home, a new car, an extra
wide screen TV, or anything found in a sharper Image catalogue.
Currently, I work part time for a builder I’m proud to
represent. The neighborhood I sell in is four minutes South of our house.
Carla’s work is five minutes North. Publix, our bank and our favorite
restaurant, Ned’s Southside Kitchen, are all in between. The beach is a
fifteen-minute drive; historic downtown St Augustine is twenty minutes the
other way.
We love our little house, now customized to fit us
perfectly. It looks down on a lake surrounded by transient waterfowl that come
in all shapes, sizes and colors. Ospreys scream overhead, tucking their wings
as they pierce the water like spears thrown down by the gods. Easily mistaken
for skinny bald eagles, the Ospreys tear into fresh fish on their favorite
perch just above our deck. We dine together.
Our biggest problem these days is deciding where we want to
go for dinner, there are so many good restaurants to choose from. Our normal
routine is to discuss the possibilities for a half hour or so, this place or
that, the pros and cons, and then we go to Ned’s.
It’s been a crazy ride since we moved to Florida 26 years
ago, but if I could go back and change anything, I wouldn’t. It all brought us
to where we are right now,concerned about things that matter: family, friends,
good health... living the good life...all within a ten-mile radius.
What may be boring to some, is a little slice of heaven to
us.
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