Saturday was freedom day, payday, a reward for putting up with five consecutive days in school. It was my vacation day before spending all morning in church on Sunday.
Slamming down the receiver on our old black telephone, (Number Please? Ours was Westfield 2-2986J) as Donny Ferguson did the same thing in his house across the street... and with my one dollar allowance burning hot in the pocket of my corduroy pants, I ran out the back door. Letting the screen door slam hard behind me, I made a bee-line to the garage. It's wooden doors on the left stood open, a little drunk, but welcoming. The top hinge on the door was broken apart so the it leaned outward like a after hours bar evacuee holding onto a no parking sign.. Gripping my bike in a run, I jumped on like Roy onto Trigger. Peddling my feet into a blur, flying down my driveway, hair in the wind, I rode on a high of excitement and expectation.
Going way too fast to worry about cars when we hit the street, Donny Ferguson shot out of his opposing driveway at the exact same time as I did. Mirror images, peddling in tandem, leaning into a sharp arch, forming parallel lines down the center of Alden Avenue. A speeding frenzy of bony elbows over knees pumping speed into fat tires that sang a low humming duet with the hot asphalt. Each of us had a dollar in our pocket, eager for familiar treasures at the Mountainside news stand. They had a huge assortment of candy bars, offered for consideration, neatly arranged on a tiered shelf just inside the front door. The whole display started at kid level and went up from there. Donny and I would stand pressed up against the base of the display, immersed in a sea of candy, all bright packaging and sweet smells. Weighing the possibilities... a “Hollywood” bar was big and heavy...but just OK, whereas a “Heath Bar” was small, but that toffee was full of almonds and hard to beat. We had ten chances to pick a perfect team. Candy was five cents, so 10 candy bars were half a dollar, that left enough for 5 of the ten cent comic books. Riding off like bank robbers on horseback, as quickly as we had swooped in, bounty in hand, we raced toward home, eager to get back to the hideout. Hidden safely on Donny's screen porch, ready to examine our loot.
We spent most Saturday afternoons on his screen porch immersed in Superman adventures pumped up on a sugar high.
Later in the afternoon, surrounded by empty candy wrappers and comforted by the fact that, as always, Superman was just...super, my attention turned to the ad on the inside back page of the comic book in hand.
That's where Cloverine Brand Salve had their full-page display ad. It stated that if you were 12 years old, the Cloverine Brand Salve Company would pay you in prizes or money to sell their product. Neither of us were 12 yet but all we had to do was to say that we were. No problem. The ad said, “Kids! Get rich selling Cloverine Salve!” .I didn't really know just what Cloverine Brand Salve was or what it was used for, but their ads captivated me. They knew their market and offered young kids like me an opportunity to earn stuff if you sold their salve. They would pay kids a commission on sales or you could choose from a graduated list of prizes. The prizes included, Daisy air rifles, Radio Flier wagons, and even bicycles. But the big prize looked out at me from the inside of a teacup...take your choice of a real live dog... or a monkey. Both were small enough to fit inside that teacup and they both looked happy to pose. I just had to have that monkey, so I sent a letter to The Wilson Chemical Company, and ordered my first case of salve.
A heavy brown box arrived several weeks later, addressed to Moi. That was pretty special in itself. It made me feel powerful, like a real businessman, I was amazed that at my age I was able to write to these people and have them actually send me a case of salve just because I asked them to. The brown cardboard box had real weight to it, it was substantial. Proud of myself for making it happen and goiing into my own business, I felt a like a grown-up. Tearing open the top flaps of the box, I exposed neat rows, round tins of Cloverine Brand Salve. The label listed the ingredients as petroleum jelly, white wax, and oil of turpentine. It said: “Apply liberally when desired”. I had no clue what you would apply it liberally to though.
I hadn't thought of that. What's the stuff good for and is anyone going to buy it? So I asked around. One of the older boys in our very white, Presbyterian neighborhood, claimed that “colored people” use the salve to plaster their hair down. Now I didn't have any way of knowing if this was true or not but I was very aware that if it was, in my own neighborhood, there were no sales waiting for me behind door number, well my house was 530 Alden avenue so pick any number up to 20 higher or lower and you would pretty much have it covered. No go, in either direction as far as 7 minutes of continuous walking would take you. And so I caved. I wasn't going to make money selling Cloverine Brand Salve door to door after all. But I still had to pay the Wilson Chemical Company for all that salve...I wonder who would buy a WHOLE CASE? Who would be dumb enough or nice enough for that?
Mom! Mom! Are you here? I need to talk to you!
Yes, she bought it and had me carry it down to the basement while her own jury was out deciding just what to do with this particular case of salve.
So that was it. No monkey in a teacup for me, the dog and the monkey were in the list of top prizes that required the sales of lots of cases of salve, lots of them... But I did get to pick a prize, after all, I had sold an entire case of Cloverine Brand Salve and the Wilson Chemical Company was ready to express it's gratitude. They offered me a long list of lower tier special prizes to pick from. I don't really know why, but I picked a six foot velvet tapestry of Jesus at the Last Supper. It was shiny and looked like it was made to be displayed with a black light in a room full of incense but the popularity of that kind of thing was still a good ten to fifteen years in the future.
For two years, Jesus and his disciples adorned the wall of my bedroom , right next to my arrowhead collection and a “Visible Man” anatomical figure with it's clear plastic body and brightly colored internal organs...always facing Jesus and watching him eat his dinner.
I'd say I learned a lesson there, but having approached
several multi-level marketing "opportunities" with a similar naive
enthusiasm as an adult, perhaps it's true that we are who we are from a young
age and for some of us, hope springs eternal.
And stupidity. Hope and stupidity.
When my parents sold that old house in 1965, the new buyers
got the bonus of a moldy cardboard box, covered with spider webs and rot-glued
to the cement floor, in a dark corner under the basement stairs.
Maybe they had curly hair and could actually use the stuff.